Publisher research & selection
We match sites by subject, market, audience, editorial quality and campaign requirements—not by a single third-party metric.
TOPICAL FIT · COUNTRY · QUALITY REVIEWEDITORIAL LINK BUILDING FOR ORGANIC GROWTH
Link building services built around relevant media placements.
Earn credible backlinks through useful editorial content and carefully selected publishers. We manage research, outreach, content, placement and reporting from one brief.
11 yearsWORKING WITH MEDIA
100,000+PUBLISHERS IN OUR DATABASE
ClearPLACEMENT-LEVEL REPORTING
/ WHAT ARE LINK BUILDING SERVICES?
Authority earned through relevant third-party websites.
Link building services help a business earn backlinks from independent websites that are relevant to its market, audience and subject. Search engines can use these links as signals of discovery, context and authority, while the publication itself can introduce the brand to new readers.
Effective SEO link building is not simply about increasing the number of referring domains. The source, editorial setting, destination page and reason for the mention all matter. A strong campaign connects the right page on your website with a useful article on a credible publisher.
Ivanov & Partners works as an international link building agency for brands, SEO teams and agencies that need research, editorial content, publisher coordination and transparent delivery in one workflow.
/ LINK BUILDING SERVICES
One team from strategy to live link.
Relevant editorial placements without managing dozens of publishers, writers and approvals.
Editorial content production
We prepare publication-ready articles or adapt material supplied by your team to the publisher’s format and standards.
BRIEF · WRITING · APPROVALPlacement & reporting
We coordinate publication, verify the live article and link, and provide a transparent report with URLs, dates and agreed terms.
OUTREACH · LINK CHECK · REPORT/ CAMPAIGN FORMATS
Editorial link building shaped around the page and market.
We select a delivery route only after reviewing the destination pages, geography, topic and publisher requirements.
New editorial articles
Original content developed around an approved angle, with a contextual mention that supports the reader and the target page.
Publisher-led opportunities
Suitable formats available through relevant media and industry sites, reviewed against the campaign brief before approval.
Content adaptation
Client-supplied material edited for the publication’s audience, structure and editorial requirements before submission.
The available format, link attribute and placement terms depend on the publisher and are confirmed before publication.
/ WHAT MAKES A STRONG LINK
Relevance first. Metrics in context.
A backlink should make sense to the publisher, the reader and the page it supports. That principle guides every recommendation.
Topical alignment
The publication, article angle and destination page should belong to the same real conversation.
AUDIENCE FITContent with a reason to exist
Every article needs independent value beyond the backlink: an explanation, useful viewpoint, data or practical guidance.
READER VALUEAgreed before publication
Publisher, format, placement requirements and link terms are clear before the article goes live.
NO BLACK BOX/ PROCESS
Predictable from brief to publication.
You keep control over the publishers and messages while we handle the operational work.
Campaign brief
Goals, markets, priority pages, topics, restrictions and success criteria. When useful, competitor backlink research helps identify gaps and realistic publisher opportunities.
Media shortlist
A reviewed list of relevant publishers with the available metrics and placement terms. Your team makes the final choice.
Content & approval
Article creation or adaptation, editorial review and client approval before submission where the workflow allows it.
Live links & report
Publication control, link verification and a placement-level report containing the live URL, date and agreed campaign fields.
/ SCOPE & PRICING
Campaign scope before commitments.
Link building costs vary by target market, publisher type, editorial requirements, content production and the number of approved placements. Instead of forcing every campaign into a generic package, we prepare a shortlist and quote against the actual brief.
Timing also depends on publisher response and editorial schedules. We define the expected workflow, approval stages and delivery window after the market and target pages are reviewed. Rankings cannot be guaranteed, but deliverables and reporting can be made clear from the start.
Request a campaign quote ↗/ BUILT FOR YOUR CAMPAIGN
Flexible delivery without generic packages.
- International and regional campaignsPublisher selection by country, language and audience.
- Agency and in-house teamsWork as an execution partner or an extension of your SEO team.
- New or existing contentTurnkey writing, editorial adaptation or placement of approved material.
- Campaign-specific criteriaAgree the fields and checks that matter before publisher research starts.
/ GOOD TO KNOW
Link building FAQ.
What is a link building service?
A link building service plans and manages the work required to earn backlinks from relevant third-party websites. It may include target-page research, publisher selection, outreach, editorial content, publication coordination, link verification and reporting.
What types of backlinks do you build?
We focus on contextual links within editorial articles published on relevant media and industry websites. Depending on the brief, this can involve new articles, publisher-led opportunities or adaptation of approved content. Exact link attributes and terms are agreed before publication.
How much do link building services cost?
Pricing depends on the market, publisher, format, editorial workload and campaign volume. We review the target pages and selection criteria first, then provide a shortlist and a campaign-specific quote.
How long does a campaign take?
Timing varies because publishers have different response times and editorial schedules. After reviewing the brief, we outline the expected research, approval and publication window instead of promising an artificial universal deadline.
Can we approve publishers before outreach or publication?
Yes. The approval workflow is agreed in the brief, and your team can review the proposed publishers and available campaign information before commitments are made.
Do you guarantee rankings?
No agency can responsibly guarantee a specific search position. We commit to the agreed research, content, placement checks and reporting, while organic performance also depends on the website, competition, content and wider SEO strategy.
Can you write the articles?
Yes. We can prepare publication-ready content or adapt material supplied by your team, subject to the publisher’s editorial requirements and the agreed approval process.
Do you work internationally?
Yes. Publisher research can be organised by country, language, subject and audience for international or regional campaigns.
How is campaign progress reported?
Reporting is agreed before launch and can include publisher, target URL, article URL, publication date, link details and other approved campaign fields.
/ START WITH A SHORTLIST
Tell us what pages you need to grow. We’ll map the right publishers.
Share your market, target pages and selection criteria. We will clarify the brief and prepare the next step.
sergey@ivanovpartners.com ↗