Campaign research & story angles
We review your market, expertise, available data, competitors and news cycle to identify ideas the media can credibly use.
BRIEF · RESEARCH · IDEATIONRESEARCH-LED DIGITAL PR FOR INTERNATIONAL CAMPAIGNS
Digital PR services built around stories journalists can use.
Turn credible research, expert knowledge and timely ideas into earned media coverage. We manage strategy, story development, journalist outreach and reporting from one brief.
11 yearsWORKING WITH MEDIA
100,000+PUBLISHERS IN OUR DATABASE
ClearCOVERAGE-LEVEL REPORTING
/ WHAT ARE DIGITAL PR SERVICES?
Earned coverage created from a credible story.
Digital PR helps a brand earn online media coverage by giving journalists useful material: original research, a defensible point of view, expert commentary or a timely story angle. The result can include brand mentions, editorial links and visibility with relevant audiences.
Unlike paid placement or bulk press release distribution, earned coverage depends on editorial interest. The idea, evidence, timing, spokesperson and target publication all influence whether a journalist chooses to use the story.
Ivanov & Partners works as an international digital PR agency for brands, SEO teams and agencies that need campaign strategy, research, story development, media outreach and transparent coverage reporting in one workflow.
/ DIGITAL PR SERVICES
One team from insight to earned coverage.
Campaign work shaped for journalists, publications and the audiences you need to reach.
Assets, evidence & messaging
We develop the research, narrative, expert input and supporting materials required to make the story clear and verifiable.
DATA · COPY · APPROVALJournalist pitching & reporting
We build a relevant media list, pitch the story, manage responses and record every confirmed piece of coverage.
TARGETING · FOLLOW-UP · REPORT/ CAMPAIGN FORMATS
Choose the story format that fits the evidence.
The campaign route is selected after reviewing your goals, available expertise, data, market and realistic media opportunities.
Data-led campaigns
Original surveys, proprietary data, public datasets or market analysis developed into clear, sourceable findings.
Expert commentary
Timely, useful responses and informed viewpoints connected with journalists covering your subject.
Thought leadership
Research-backed ideas, contributed articles and interviews shaped around the publication and its audience.
Coverage, publication timing and link inclusion remain editorial decisions. We agree the campaign inputs, workflow and reporting fields before outreach begins.
/ WHAT MAKES A STRONG DIGITAL PR CAMPAIGN
Newsworthiness first. Authority follows.
A campaign needs a real reason for a journalist to cover it—not just a message the brand wants to distribute.
A story that fits the beat
The angle should matter to the publication, its current coverage and the audience it serves.
MARKET · TIMING · AUDIENCEClaims that can be checked
Sources, methodology and expert input should withstand editorial questions and make attribution straightforward.
DATA · SOURCES · CONTEXTFocused journalist outreach
Media lists and pitches are built around relevant reporters and publications rather than indiscriminate distribution.
BEAT · OUTLET · PERSONALISATION/ PROCESS
Predictable from brief to coverage report.
You approve the direction and key materials while we manage research, production and media outreach.
Discovery & goals
Markets, audiences, brand guardrails, spokespeople, evidence, target pages and campaign success criteria.
Concept & research
Story angles, validation, data gathering, methodology and a targeted media opportunity map.
Assets & approval
Campaign copy, supporting materials, expert commentary and client approval before outreach.
Outreach & report
Journalist pitching, response management, coverage verification and reporting with live URLs and agreed fields.
/ SCOPE & PRICING
Campaign scope before commitments.
Digital PR costs depend on the market, research method, asset complexity, number of story angles, outreach geography and campaign duration. We review the brief first and quote against the work actually required.
Earned coverage cannot be guaranteed because publication decisions belong to journalists and editors. What can be defined in advance is the strategy, research, deliverables, approval stages, outreach process and reporting standard.
Request a digital PR quote ↗/ BUILT FOR YOUR CAMPAIGN
Flexible digital PR without generic news.
- International and regional campaignsStory and media targeting by country, language, subject and audience.
- Brand and SEO objectivesEarn relevant coverage while supporting authority, discovery and search visibility.
- Original or existing evidenceUse proprietary data, commissioned research, public sources or credible expert knowledge.
- Campaign-specific reportingAgree the coverage, mention, link and publication fields that matter before work starts.
/ GOOD TO KNOW
Digital PR FAQ.
What does a digital PR agency do?
A digital PR agency develops newsworthy ideas and materials, identifies relevant journalists, manages outreach and reports the resulting coverage. Campaigns may use original data, expert commentary, timely analysis or thought leadership.
How is digital PR different from link building?
Digital PR begins with a story intended to earn editorial coverage. A link may be included when the publication considers it useful, but coverage and brand authority are the primary editorial outcomes. Link building can include other placement-led formats.
Is digital PR the same as press release distribution?
No. Distribution sends a prepared announcement through selected channels. Digital PR usually involves developing a stronger story, targeting individual journalists and supporting their editorial process. The two can complement each other but serve different needs.
What campaign formats do you offer?
Possible formats include data-led stories, surveys, market analysis, expert commentary, reactive opportunities, thought leadership and publication-specific contributed content.
Can we approve the campaign before outreach?
Yes. The agreed workflow can include approval of the concept, methodology, claims, quotes, campaign assets and core pitch materials before outreach begins.
Do you guarantee media coverage or backlinks?
No responsible agency can control an editor’s decision. We define the work, targeting and reporting clearly, but publication, wording and link inclusion remain at the outlet’s discretion.
How long does a digital PR campaign take?
Timing depends on research, approvals, production and the news cycle. We provide an expected schedule after the concept and required assets are understood.
Do you run international campaigns?
Yes. Campaigns can be organised by country, language, industry and audience, with story and media targeting adapted to each market.
How is campaign performance reported?
Reporting can include live coverage URLs, publication dates, outlets, story angles, brand mentions, links and other agreed campaign fields.
/ START WITH THE STORY
Tell us what your brand knows. We’ll find the angle journalists can use.
Share your market, goals, available data and expertise. We will clarify the brief and map the next step.
sergey@ivanovpartners.com ↗